BRS Investor Relations

Project Overview

BR Steel (BRS) is an Ajman-based steel manufacturing platform located in Al Jerf Industrial 3. The facility is situated on freehold land, is 100% UAE family owned, and operates as an integrated steel manufacturing and trading platform.

Since 2024, the project has been managed and operated by Handle under a Master Services Agreement covering governance, operations, financial control, and scale-up execution. The platform is structured to support compliant, durable operations aligned with the UAE’s industrial demand.

The vision for 2030 is to be among the UAE’s top 5 private steel producers.

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Manufacturing Output

BRS converts recycled steel scrap into long steel products serving construction, industrial, and utility applications. The product portfolio includes steel rebars, steel billets, and mild steel pipes.

Production is carried out through two meltshops. Meltshop A supports controlled production runs, sampling, and certification activities, while Meltshop B is in planning and configured for high-volume commercial output. The platform operates in accordance with ECAS and ISO certification requirements.

Current operations are supported by 16 MW of energized power, with capacity planned to increase to 50 MW by 2030 to support the full commercial operation of Meltshop B.

This configuration enables progression to commercial-scale production.

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Steel Rebars

Steel Billets

MS Pipes

Vision and Direction

BRS is structured with a clearly defined long-term vision.

The platform has a vision that by 2030 it will reach a combined manufacturing and trading output of 840,000 tons per year, positioning it among the top five steel producers in the UAE. Scale-up is underpinned by certification readiness and planned power infrastructure expansion, with alignment to the Make it in the Emirates industrial framework.

BRS Production Growth

Next Phase of Growth

255

M USD
Valuation (DCF)
25% Discount

188

M USD
Discounted Investment

20

%
Offered Equity

3.75

M USD
Minimum Ticket

20

%
ROIC

BRS is raising growth capital to move from early-stage production into full commercial scale.

Funds are intended to support manufacturing scale-up, power infrastructure requirements, and working capital needs. This is complemented by access to up to USD 100 million in industrial financing through Emirates Development Bank.

For investors, this provides exposure to an industrial asset with clear governance, defined execution accountability, and a structured path to scale.

Team & Advisory Board

Mohamed Abu El-Makarem

Vice Chairman

Etienne Van Den Peereboom

Group Project Officer

Oliver von Wolff

Chief Investment Officer

Hossam Iraqe

Director of Finance

Primary Contact

Oliver von Wolff

Chief Investment Officer

o.vonwolff@handle.ae