Business Strategy
Business Model Innovation Strategy
New ways to create value — tested before they are scaled.
Handle’s business model innovation strategy work redesigns how an organisation creates, delivers and captures value — with diagnostics, controlled pilots and financial validation that keep the new model viable, scalable and under governance from first test to full rollout.
When this is needed
Business Model Innovation Strategy in the UAE: where the mandate begins.
- Margins are compressing and the current model no longer delivers acceptable growth or profitability.
- A new competitor, technology or regulation has changed how customers buy and what they will pay for.
- Leadership has several alternative models on the table and needs a structured way to choose and test them.
- A pilot has worked, and the new model must now scale without destabilising the core business.
Matters Handle leads
Business model innovation mandates.
Four mandate types. One new model, proven before it is scaled.
Business Model Diagnostics
Review of the current model, its value drivers and its constraints.
Prototype & Pilot Design
Controlled pilots with clear success criteria to test new models in practice.
Revenue & Pricing Model Design
Revenue logic, pricing structures and unit economics modelled under scenarios.
Scale & Governance Planning
Governance, risk and controls designed for the model as it grows.
The scope
Business Model Innovation Strategy — scope, made explicit.
A focused, premium mandate — with the value proposition and its economics at the center.
Market & Customer Insight
Evidence on demand and willingness to pay behind every model option.
Option Structuring
Alternative business models defined, compared and shortlisted.
Unit Economics Modelling
Revenue, cost and margin logic tested across scenarios.
Feasibility & Risk Review
Operational, technology and delivery risk assessed across functions.
Phased Rollout
Scale-up playbooks with measurement and decision points.
The mandate
Innovation with commercial discipline.
A new business model is a hypothesis until the market and the numbers confirm it. Handle structures each option around customer evidence, revenue logic and delivery capability, then tests it under controlled conditions.
Models that prove themselves are scaled with governance in place. Models that do not are stopped early, before they consume capital or distract the core business.
What the mandate delivers
- Diagnostic review of the current business model
- Structured alternative model options
- Revenue, pricing and unit economics models
- Pilot and experiment designs with success criteria
- Cross-functional feasibility and risk assessment
- Scale-up playbooks and governance
How the work runs
Four disciplines. One validated business model.
Every business model innovation mandate is run with diagnostic, design, financial and governance control.
01
Diagnosis
Strengths, constraints and value drivers of the current model established.
02
Model Design
New value propositions and delivery structures defined.
03
Financial Validation
Pricing, revenue and unit economics tested before commitment.
04
Controlled Scaling
Pilots, phased rollout and governance for successful models.
The Handle model
Practice-led. Never fragmented.
The work may begin here — it stays connected to strategy, capital and law.
Strategy & Operations
The work stays connected to market position, operating model, performance and execution governance.
M&A & Capital
The work stays aware of capital readiness, investor review, transaction logic and deployment discipline where relevant.
Legal & Regulatory
The work stays protected through structure, rights, governance, enforceability and regulatory or dispute readiness.
Why Handle
Experiment with control.
Handle connects market insight, financial modelling and delivery capability in one innovation framework — so a new model strengthens enterprise value and the capital plan behind it.
- Structured diagnostics before redesign
- Pilots with defined success criteria
- Pricing and unit economics at the core
- Risk and feasibility tested across functions
- Governance designed for scale
- Partner-led mandates with institutional discipline
Before offering your business for M&A, you must raise it with discipline. Strengthen governance, restore financial clarity, and sharpen strategy. A parented business attracts investors with confidence, not discounts.
Mohamed abu El-MakaremManaging Partner & Chairman
Engagement paths
Where this work typically begins.
Growth & Expansion
When the asset must scale capacity, geography, capital, partnerships or market share.
Turnaround
When the asset must reset structure, capital, law, governance and operations under pressure.
Coverage
Connected across the strategy practice.
Handle applies business model innovation strategy for founders, boards and leadership teams across the UAE and the wider region.
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Across the Handle model
Questions, answered
Business Model Innovation Strategy — questions, answered.
How Handle’s strategy team tests and scales new business models.
What is a business model innovation strategy?
It is the structured redesign of how an organisation creates, delivers and captures value, including its revenue and cost structures.
Why does business model innovation matter now?
Shifts in markets, technology and customer expectations can leave an existing model unable to deliver acceptable growth or profitability.
Is business model innovation only for startups?
No. Established organisations often need to refresh or extend their models to stay competitive.
Is business model innovation risky?
It carries risk, which is why structured testing, piloting and financial modelling are essential before any commitment.
What usually triggers a new business model?
Margin compression, new competitors, regulatory change and new technology are the most common triggers.
How are new business models tested?
Through pilots, limited rollouts and controlled experiments, each measured against clear success criteria.
What role does pricing play in business model innovation?
Pricing is central, because it defines how value is monetised and how customers judge fairness.
Who should own a business model innovation strategy?
Ownership usually sits across strategy, product, finance and business leadership, supported by clear governance.
Can several business models run in parallel?
Yes. Parallel models work when each is clearly defined and operationally supported.
How does Handle support business model innovation?
Handle assesses the current model, designs alternatives, builds financial and risk scenarios, and structures the test and scale frameworks.
Insights
Perspectives from live mandates.
Partner-led analysis on law, capital and strategy, shaped by boardroom realities across the UAE and the GCC.
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Work with Handle
Begin with Business Model Innovation Strategy — kept connected to the whole Handle model.
When a new model must prove itself before it scales.
Request an initial review
When the business model must be redesigned.
Set out the matter. A partner reviews it and responds with a defined route, strategy and accountable lead.
- Partner-level review of every request
- Strict confidentiality and privilege from first contact
- One accountable partner from review to execution
