Home » Business Strategy » Pricing and Revenue Management

Business Strategy

Pricing and Revenue Management

Protect margin. Enforce revenue discipline.

Pricing and Revenue Management is a practice-led premium advisory service under Strategy & Operations. Handle rebuilds pricing logic and revenue architecture to protect margin, reduce leakage and restore control over commercial decisioning.

Request an Initial ReviewHow Handle Works

When this is needed

Pricing and Revenue Management in the UAE: where the mandate begins.

  • Discounting is inconsistent, and margin is being given away deal by deal.
  • Revenue is leaking between contract, billing and collection.
  • Pricing decisions are made ad hoc, without decision rights or approval thresholds.
  • The business is entering new markets or channels, and pricing must scale without losing control.

Matters Handle leads

Pricing and revenue capabilities.

Four capabilities. One disciplined revenue architecture.

Pricing Architecture

Pricing structures designed around value, risk and market reality.

Approval Governance

Decision rights, thresholds and controls for every pricing move.

Revenue Assurance

Leakage reduced through contract, billing and collection controls.

Commercial Performance

Metrics and cadence to manage yield, margin and growth.

The scope

Pricing and Revenue Management — scope, made explicit.

A focused, premium mandate — with margin, cash and commercial control of the business asset at the center.

Pricing Review

Current pricing architecture, elasticity and discounting assessed.

Discount Rules

Discounting rules and approval governance defined and enforced.

Revenue Assurance

Controls across contracts, billing and collections to protect yield.

Yield & Margin

Yield and margin metrics built into management reporting.

Product Link

Pricing aligned with proposition and product positioning.

The mandate

Revenue leaks through weak governance.

Handle rebuilds pricing logic and revenue controls to defend margin, reduce leakage and enforce commercial discipline across teams and channels.

Decision rights, approval pathways and performance metrics are structured so every pricing move is consistent, evidence-led and execution-ready — and results are visible within weeks, not quarters.

What the mandate delivers

  • Pricing architecture review and redesign
  • Discounting rules and approval governance
  • Revenue assurance across contracts, billing and collections
  • Yield and margin metrics and reporting
  • Commercial decision cadence and escalation pathways
  • Performance tracking tied to margin protection

How the work runs

Four disciplines. One protected margin.

Every pricing mandate is run as a governed reset — architecture rebuilt, decision rights set, leakage closed, margin tracked.

01

Pricing Architecture

Pricing structures rebuilt to reflect value, risk and market reality.

02

Governance and Decision Rights

Approval thresholds and decision pathways defined to prevent ad hoc pricing.

03

Leakage Control

Revenue assurance strengthened across contracts, billing and collections.

04

Margin Performance

KPIs and cadence installed to manage margin, discounting and revenue outcomes.

The Handle model

Practice-led. Never fragmented.

The work may begin here — it stays connected to strategy, capital and law.

Strategy & Operations

The work stays connected to market position, operating model, performance and execution governance.

M&A & Capital

The work stays aware of capital readiness, investor review, transaction logic and deployment discipline where relevant.

Legal & Regulatory

The work stays protected through structure, rights, governance, enforceability and regulatory or dispute readiness.

Why Handle

Pricing governed. Revenue predictable.

Handle treats pricing as a governance decision, not a spreadsheet exercise. Partner-led teams oversee high-exposure commercial decisions and connect pricing to cash, capital and contract terms.

  • Pricing architecture aligned to value, risk and market reality
  • Pricing governance with decision rights and approval control
  • Revenue assurance to reduce leakage and protect yield
  • Partner-led oversight on high-exposure commercial decisions
  • Performance cadence with margin and revenue KPIs
  • Outcomes measured in protected margin and predictable revenue

Before offering your business for M&A, you must raise it with discipline. Strengthen governance, restore financial clarity, and sharpen strategy. A parented business attracts investors with confidence, not discounts.

Mohamed abu El-MakaremManaging Partner & Chairman

Engagement paths

Where this work typically begins.

Market Entry

When the asset must enter, localize, rebase or launch into a market with structure.

↗

Growth & Expansion

When the asset must scale capacity, geography, capital, partnerships or market share.

↗

Turnaround

When the asset must reset structure, capital, law, governance and operations under pressure.

↗

Coverage

Applied across the seven priority verticals.

Handle rebuilds pricing and revenue management across the seven priority verticals — for multi-channel, multi-market and subscription-based businesses.

Priority verticals · Where Handle operates

Industry & ManufacturingInfrastructure & Strategic AssetsHealthcare & PharmaEnergyEnvironment & SustainabilityAdvanced Technology & AIFood Security & Agritech

Questions, answered

Pricing and Revenue Management — questions, answered.

How Handle rebuilds pricing and revenue management under governance.

The governance, architecture and controls that set price, protect margin and secure revenue.

Data modelling, elasticity analysis and pricing frameworks combined with approval governance.

Yes. Structures, approvals and controls are assessed to identify margin leakage.

Hospitality, FMCG, logistics, subscription-based and multi-channel businesses, among others.

By profit improvement, volume trends and governance adherence.

Yes. Pricing is aligned with value propositions and product positioning.

Yes. Playbooks and capability programmes embed pricing governance inside the team.

Typically within 8 to 12 weeks once analytics and controls are operational.

It keeps profitability decisions data-led, consistent and controlled.

Through regional pricing governance and defined decision frameworks.

Insights

Perspectives from live mandates.

Partner-led analysis on law, capital and strategy, shaped by boardroom realities across the UAE and the GCC.

Toku Launches UAE Unit as Talabat Scales Contact-Centre Rollout Across Eight MENA Markets

Toku Launches UAE Unit as Talabat Scales Contact-Centre Rollout Across Eight MENA Markets

September 22, 2026
Majid Al Futtaim Posts Record H1 EBITDA of AED 2.5 Billion as Growth Momentum Builds

Majid Al Futtaim Posts Record H1 EBITDA of AED 2.5 Billion as Growth Momentum Builds

September 22, 2026
UAE-Germany Investment Push: Al Jaber Calls for New Council to Unlock Long-Term Capital and Tech Growth

UAE-Germany Investment Push: Al Jaber Calls for New Council to Unlock Long-Term Capital and Tech Growth

September 22, 2026

Work with Handle

Begin with Pricing and Revenue Management — kept connected to the whole Handle model.

When margin must be protected.

Request an Initial Review

Request an initial review

When revenue discipline must be restored.

Set out the mandate. A partner reviews it and responds with a defined route, pricing plan and accountable lead.

  • Partner-level review of every request
  • Strict confidentiality and privilege from first contact
  • One accountable partner from review to execution