Business Strategy
Pricing and Revenue Management
Protect margin. Enforce revenue discipline.
Pricing and Revenue Management is a practice-led premium advisory service under Strategy & Operations. Handle rebuilds pricing logic and revenue architecture to protect margin, reduce leakage and restore control over commercial decisioning.
When this is needed
Pricing and Revenue Management in the UAE: where the mandate begins.
- Discounting is inconsistent, and margin is being given away deal by deal.
- Revenue is leaking between contract, billing and collection.
- Pricing decisions are made ad hoc, without decision rights or approval thresholds.
- The business is entering new markets or channels, and pricing must scale without losing control.
Matters Handle leads
Pricing and revenue capabilities.
Four capabilities. One disciplined revenue architecture.
Pricing Architecture
Pricing structures designed around value, risk and market reality.
Approval Governance
Decision rights, thresholds and controls for every pricing move.
Revenue Assurance
Leakage reduced through contract, billing and collection controls.
Commercial Performance
Metrics and cadence to manage yield, margin and growth.
The scope
Pricing and Revenue Management — scope, made explicit.
A focused, premium mandate — with margin, cash and commercial control of the business asset at the center.
Pricing Review
Current pricing architecture, elasticity and discounting assessed.
Discount Rules
Discounting rules and approval governance defined and enforced.
Revenue Assurance
Controls across contracts, billing and collections to protect yield.
Yield & Margin
Yield and margin metrics built into management reporting.
Product Link
Pricing aligned with proposition and product positioning.
The mandate
Revenue leaks through weak governance.
Handle rebuilds pricing logic and revenue controls to defend margin, reduce leakage and enforce commercial discipline across teams and channels.
Decision rights, approval pathways and performance metrics are structured so every pricing move is consistent, evidence-led and execution-ready — and results are visible within weeks, not quarters.
What the mandate delivers
- Pricing architecture review and redesign
- Discounting rules and approval governance
- Revenue assurance across contracts, billing and collections
- Yield and margin metrics and reporting
- Commercial decision cadence and escalation pathways
- Performance tracking tied to margin protection
How the work runs
Four disciplines. One protected margin.
Every pricing mandate is run as a governed reset — architecture rebuilt, decision rights set, leakage closed, margin tracked.
01
Pricing Architecture
Pricing structures rebuilt to reflect value, risk and market reality.
02
Governance and Decision Rights
Approval thresholds and decision pathways defined to prevent ad hoc pricing.
03
Leakage Control
Revenue assurance strengthened across contracts, billing and collections.
04
Margin Performance
KPIs and cadence installed to manage margin, discounting and revenue outcomes.
The Handle model
Practice-led. Never fragmented.
The work may begin here — it stays connected to strategy, capital and law.
Strategy & Operations
The work stays connected to market position, operating model, performance and execution governance.
M&A & Capital
The work stays aware of capital readiness, investor review, transaction logic and deployment discipline where relevant.
Legal & Regulatory
The work stays protected through structure, rights, governance, enforceability and regulatory or dispute readiness.
Why Handle
Pricing governed. Revenue predictable.
Handle treats pricing as a governance decision, not a spreadsheet exercise. Partner-led teams oversee high-exposure commercial decisions and connect pricing to cash, capital and contract terms.
- Pricing architecture aligned to value, risk and market reality
- Pricing governance with decision rights and approval control
- Revenue assurance to reduce leakage and protect yield
- Partner-led oversight on high-exposure commercial decisions
- Performance cadence with margin and revenue KPIs
- Outcomes measured in protected margin and predictable revenue
Before offering your business for M&A, you must raise it with discipline. Strengthen governance, restore financial clarity, and sharpen strategy. A parented business attracts investors with confidence, not discounts.
Mohamed abu El-MakaremManaging Partner & Chairman
Engagement paths
Where this work typically begins.
Growth & Expansion
When the asset must scale capacity, geography, capital, partnerships or market share.
Turnaround
When the asset must reset structure, capital, law, governance and operations under pressure.
Coverage
Applied across the seven priority verticals.
Handle rebuilds pricing and revenue management across the seven priority verticals — for multi-channel, multi-market and subscription-based businesses.
Priority verticals · Where Handle operates
Related service lines · Business Strategy
Across the Handle model
Questions, answered
Pricing and Revenue Management — questions, answered.
How Handle rebuilds pricing and revenue management under governance.
What is pricing and revenue management?
The governance, architecture and controls that set price, protect margin and secure revenue.
How does Handle approach pricing optimisation?
Data modelling, elasticity analysis and pricing frameworks combined with approval governance.
Does Handle run pricing audits?
Yes. Structures, approvals and controls are assessed to identify margin leakage.
Which businesses benefit most?
Hospitality, FMCG, logistics, subscription-based and multi-channel businesses, among others.
How is pricing success measured?
By profit improvement, volume trends and governance adherence.
Can pricing be integrated with product strategy?
Yes. Pricing is aligned with value propositions and product positioning.
Does Handle build internal pricing capability?
Yes. Playbooks and capability programmes embed pricing governance inside the team.
How quickly are results realised?
Typically within 8 to 12 weeks once analytics and controls are operational.
Why is governance critical to pricing?
It keeps profitability decisions data-led, consistent and controlled.
How is multi-market pricing managed?
Through regional pricing governance and defined decision frameworks.
Insights
Perspectives from live mandates.
Partner-led analysis on law, capital and strategy, shaped by boardroom realities across the UAE and the GCC.
Work with Handle
Begin with Pricing and Revenue Management — kept connected to the whole Handle model.
When margin must be protected.
Request an initial review
When revenue discipline must be restored.
Set out the mandate. A partner reviews it and responds with a defined route, pricing plan and accountable lead.
- Partner-level review of every request
- Strict confidentiality and privilege from first contact
- One accountable partner from review to execution



